Is this all there is to it?

17 Aug website

The Philippines, being an archipelago of more than 7,000 islands, is naturally rich of tourist destinations. Locals and foreigners alike are attracted to the vast choices of places to go to in the country. For most people like me, the question is not just about “where to go” but “where to go first?”

Naturally, I browsed the tourism website of the country to see what they have to say or what recommendations will they give to a potential client.

The main website was not at all appealing. The title and logo were not very prominent as it was embedded in a background taken from a beach site. The banner photo was the only nice picture in the site. There was another photo below the banner and apparently, it’s the photo of the tourism secretary with his message. And frankly, this was an eye-sore. For one, it was placed in the top center of the site, second, the message and the photo was just a screenshot making it very hard to read because of the resolution, in addition to its very small font. The hyperlink in blue was also useless because it’s part of the photo. The sidebar was nice and neat but there seems to be an imbalance of content.

Featured Article: Say "I Do" in Cebu

I clicked on the featured article entitled Say ‘I do’ in Cebu after it caught my attention and I was given more reasons to be disappointed. The source is not hyperlinked. It was also consisted of more than 1,300 words which made it very hard to read. The situation could have been changed if the body of the article was interesting enough for the reader. It also has one photo, which is just the size of a thumbnail. I will have to open new windows and search for the places that the author was talking about in the article. I tried though, to finish reading the article and it seems that the most of the information given are targeted to foreigners. It’s also disappointing to know that for a site that’s supposed to be promoting all the tourist destinations in the country, Cebu was compared to Baguio in a negative way.

I wouldn’t be surprised if this website will rank at the top of rarely viewed websites. This is a tourism website. Make it one.


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